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Hill’s Pet Nutrition Launches a New Product Line

Simple Essentials™ Treats for Small & Toy Breeds

Topeka, Kansas (May 2, 2011) — Today, Hill’s Pet Nutrition announced the addition of Science Diet® Simple Essentials™ Treats Small & Toy to their Small & Toy breed line of pet food. This product line reflects Hill’s commitment to develop products that provide optimal nutrition specifically targeted to a pet’s size, life stage or health condition.

According to Kostas Kontopanos, President of Hill’s Pet Nutrition U.S., pet owners of more than 28.5 million small and toy breed dogs in the United States are looking for premium, healthy treats to give their pets. Kontopanos also noted that the introduction of Science Diet® Simple Essentials™ Treats Small & Toy provides pet owners options that are specially designed to be nutritious and complementary of Hill’s Science Diet Small & Toy Breed dog food.

"As the owner of a small breed dog, I know from experience that the 'one-size-fits-all' approach to pet nutrition doesn’t work well for small and toy pets," said Kontopanos. "We wanted to offer small and toy pet owners a high quality treat that’s a perfect reward for our little friends, without having to break off a piece of a treat that’s obviously designed for a much larger pet."

This product line is arriving on store shelves now and available at PetSmart, PETCO and pet specialty stores in three varieties:

  • Skin & Coat Adult Small Biscuit, which contains vital fatty acids to help dogs avoid dry, flaky skin
  • Light Adult Small Biscuit, which is low in calories to help maintain a healthy, trim body
  • Oral Care Adult Small Nugget, which helps clean teeth for a beautiful smile

Science Diet® Simple Essentials™ Treats Small & Toy were developed at the Hill’s Pet Nutrition Center which is the nation’s leading center for veterinary nutrition research.